Apocalpse Hal - The Four Archetypes of the Apocalypse [and a Zombie]

There is a thing called psychographics, which allows you to understand how different types of people behave. It is the study of personality, values, opinions, attitudes, interests, and lifestyles. It is beloved by market researchers cause they can charge more to do it.

But can it help with the zombie apocalypse?

So I have established the four principle types and identified a key stakeholder (the zombie). Hopefully the four archetypes are self explanatory (still refining the profiles). There is even a client journey as people develop their zombie preparedness, going from the Silly Non Believers to the Prepper and Survivalists. 

Now I just have to complete the Impact Assessment and Change Readiness chart and build the narrative!

Bite off more personality profiles than you can chew. 

Mr Rimsky